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NEW LOWS continues Newell’s exploration into the relationship between reality and the words we use to convey it. When something brilliant, beautiful, or universally helpful is created, the challenge of conveying its importance to a wide enough audience can be more challenging than the act of creation itself. Modern society has suffered such a dumbing down of useful content into memetically viable portions that the original intentions are often diluted or even shifted completely into someone else’s agenda. In this way, we only see parts of what the original creator intended. Newell’s work is a visual transgression against his own ideas and talent, asking the question, “how far are we willing to go to reach our intended audience?”